Don Pepe is the legendary artisan behind today’s most renowned guitar strap brand, that have soared to global fame, evolving into revered symbols of excellence and artistry celebrated by guitarists across the globe. 

Traditional strap crafting, reminiscent of the old times, makes each piece an icon, a must-have, and the most coveted item in the guitar world. 

A revered talisman.

Icons such as Richard Fortus, Joe Perry, Joey Landreth, BlackBerry Smoke, Craig Ross, Isle of Tone, John Bolhinger, Nalle Cole, Matthew Scott and many others have all relied on his exceptional craftsmanship.

Be part of the most iconic company in the music world. Join Blue Bell and enjoy your selection—rest assured, we’ve got your strap.