Don Pepe is the artisan behind Blue Bell.
What began as a personal way of working leather has grown into a brand respected by guitarists around the world — not through noise or trends, but through consistency, craft, and time.
Each piece is made using traditional methods, shaped slowly and finished by hand.
Nothing is rushed. Nothing is accidental.
The result is not just a strap, but an object built to be used, to age, and to stay.
Every Blue Bell strap is made one by one, using traditional leatherworking methods.
We work with full-grain leather, chosen for how it feels, how it wears, and how it improves with time.
Cuts are made by hand. Edges are finished slowly. Each piece is inspected and adjusted before it leaves the workshop.
We don’t aim for perfection out of the box.
We aim for durability, comfort, and character earned through use.
This is craft focused on function, longevity, and feel — not mass production.
